The front of the yellow ribbon card is for the person needing help.  It states, "This Ribbon is a Lifeline! It carries the message that there are those who care and will help! If you are in need and don't know how to ask for help, take this card to a counselor, teacher, clergy, doctor, parent or friend and say:  "I need to use my Yellow Ribbon."  If you are too upset to ask for help you can still receive help by handing your card to another person. 

The back of the yellow ribbon card is for the person receiving the card.  If you receive the card from someone, it is a Cry for Help.   Stay with the person - you are their Lifeline!  Listen, really listen.  Take them seriously!  Get, or call for, help immediately!  It's okay to ask them who we call or who would you like to talk to.  Don't keep it a secret.  It's better to make a friend mad than to lose them for life.  The back of the card also lists national crisis line numbers.  If you cannot reach help immediately, call 9-1-1.